Online Business – How to Choose a Domain Name

It’s not easy to choose a domain name these days because most have already been taken (especially a dot com name). This has grown the business of buying and selling domain names.

For example if you wanted to buy business dot com (if it was for sale) it would cost you millions of dollars to acquire it.

Why you shouldn’t get a free domain name?

If you wanted to save the $20.00 it costs to purchase a professional domain name you could use one of the services that offer a domain, web site and hosting for free.

For example you could sign up for a free blog at WordPress dot com if you’re short of cash. The problem with this method is that if the company goes bust you lose your online business. If you’ve created lots pages with optimized content that ranks well in the search engines, you’ll lose all your hard work.

How to choose the correct domain name


If you wish to brand your company name use it in the domain name. This will help visitors to easily identify your business online. You may even use your own name to brand your business. Chances are, it may not be taken.

Include keywords

People often associate the keywords in your domain name with the type of business you are in. For example if my business was selling red shoes I might include “red shoes” in the domain name.

Action steps

* Create a list of possible keywords that reflect the type of business you have.

* Visit your favorite domain name registrar and enter your suggested domain name. If it’s already taken it will offer alternatives. It’s best to get a .com name because it’s the most popular for business names online however if you’re not particular try .net, .org, .info, .us. You may have to try many different keyword combinations to find a domain name that’s available and reflects your company.

* Keep in short. Long domain names make them hard to remember. A short one is easy to type. When you add web pages, your domain name already gets longer.

* Make it easy to spell. Don’t keep your visitors guessing. They’ll avoid mistakes when typing it into their browser. A mistake on their part will take them to another web site.

* Avoid dashes. Dashes in a domain name make it harder for visitors to remember and spell. Only use dashes after exhausting all your options.

* Register your domain name. Depending on the extension it will cost between $10.00 and $20.00. The cost also depends on the company you’re registering with.

If your chosen domain name is not available and is one that you have set your heart upon, you may be able to buy it from the owner. As I mentioned above, many people buy and sell domain names as a business. Be careful though..a domain name containing high ranking keywords may cost you several thousand dollars.

SaleHoo Online Business – Free Training For Those Who Need Help in Business Start-Ups

Finding the perfect items for your online business may pose as a real challenge to most sellers. In fact, most sellers consider this part one of the most difficult, if not the most difficult part of a business start-up. With hundreds and thousands of available products you can sell, it will surely be a distraction if you have not decided yet what products to sell. You may be overwhelmed with the whole wide range of selection, it will be impossible to filter making this task totally exhausting to complete.

The internet will definitely give you a long list of available products that are selling and do not be surprised to find out that most sellers offer products that are being liquidated. However, be wise to know that products that are being liquidated also happen to be items that come with limited supply. If you sell products with a limited supply, you create a risk for your business. Most sellers attract countless customers by offering a money-back guarantee for the products they sell. If the products you sell are for liquidation and thus, cannot be returned, you prevent yourself from offering your customers a money-back policy. Place yourself in the customers’ shoes and I am sure that you will also go for products that are being sold with a money-back guarantee. After all, we all want to get our money’s worth. Also, with a limited supply, you prevent yourself from having repeat customers or customers who have been referred by satisfied buyers. Just make sure that you post on your site that your products are of top-quality so that your first time buyers will not have to ask for a money-back guarantee. Remember that you do not want to be stuck with products that will never sell. If this happens, you will have additional business expense just because you have made the mistake of storing up items that will never sell.

SaleHoo readily offers training for people who plan to venture into an online business. It will equip you how to build a reliable suppliers network and a regular clientele for your online business. Be advised that SaleHoo offers training only to those who are seriously considering making it big in the online selling industry. This is because training will require time, interaction with other sellers, wholesalers, liquidators or catalogue companies.

You will know the basics of choosing the right products for your online business. It takes more than fashion sense to know how to choose the right brands to distribute. If you can find a supplier who will give you a sample sale, then you can effectively check first if you are getting top-quality products which can be bestsellers for your customers.